Study on Consumer’s Behavior of Using Aroma-therapy

• Main Authors: Chun-Chun Hsu, 許淳淳
• Other Authors: Tzung-Cheng Huan
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/4f2r22

碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 94 === In some developed countries aroma-therapy is an important treatment of alternative-therapy and it has been widely used for improving people’s health. Researches regarding aroma-therapy in medicine, make-up, emotion treatment are getting more popular and the results are well approved and promoted. However, researches regarding aroma-therapy in leisure are rare. This research is to study consumer’s motivation, constraint, importance and performance evaluation, and loyalty of using aroma-therapy. The survey was conducted at the beauty centers at Chiayi and 338 useful questionnaires were collected. The results show that consumers of different demographic backgrounds have different motivation, constraint, importance and performance evaluation, and loyalty of using aroma-therapy. Furthermore, consumer’s motivation, constraint, importance and performance evaluation could influence their loyalty of using aroma-therapy. The findings of this research are to be used for decision-making in relation to planning, promotion and management of aroma-therapy.