The survey of financial consultants ethical dilemma

• Main Authors: CHIH- I CHAO, 趙芝逸
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/78328545745691805032

碩士 === 國立中央大學 === 財務金融學系碩士在職專班 === 94 === ABSTRACT The rapid growth of personal income in recent years increases the demand for wealth management. Banks compete in the market for wealth management market to get a share of the lucrative management fees. Financial consultants play a crucial role in this field. They need to provide satisfactory service in wealth management to their customers, as well as to achieve the profit targets set by the banks Through a survey of financial consultants’ performance appraisal standards, this study tries to find out the reasons why financial consultants fall into the ethical dilemma where they often find it hard to balance business targets and customer benefits. Then we will continue to discuss how financial consultants should advise their customers while they are facing such pressure. The findings of this study hopefully can serve as a practical reference to banks in their policy in this field.