The Impacts of Consumer Knowledge and Attribute Balance on Consumer Choice under Incomplete Information
博士 === 國立中央大學 === 企業管理研究所 === 94 === Consumers often need to make choices based on incomplete information. Previous research has argued that consumers will place more weights on the common attribute (defined as the specific attribute values of all options are known) between options in the case of in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93317305644253335522 |