The Competitive Advantages and Strategic Study for Taiwan’s Bicycle Industry –The Case Study for GIANT
碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 94 === The usages of bicycles were developed from original simple transportation purpose to the implementation of recreational sports; while the target customers are shifted from student commuters to athletic lovers. Because of the continuous development and inn...
Main Authors: | Josephine Lin, 林靜芳 |
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Other Authors: | Gin-Yuan Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/41806091278654746360 |
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