The Competitive Advantages and Strategic Study for Taiwan’s Bicycle Industry –The Case Study for GIANT

碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 94 === The usages of bicycles were developed from original simple transportation purpose to the implementation of recreational sports; while the target customers are shifted from student commuters to athletic lovers. Because of the continuous development and inn...

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Bibliographic Details
Main Authors: Josephine Lin, 林靜芳
Other Authors: Gin-Yuan Lee
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/41806091278654746360