A Study on the Disruptive Innovation Business Strategies of Taiwan SIP Industry (a Case of eMemory Technology Inc.)

• Main Authors: Jeff Chang, 張勇毅
• Other Authors: Chyan Yang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/98751305954279738107

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 94 === The researcher selected one new setup company located in Hsin Chu Science Industrial Based Park. Through the study of this company, we are able to analyze how one is able to setup a new SIP company using Disruptive Innovation, an effective strategy to compete against competitor and create company value. The purposes for this research are as follows: 1.Referring to associated reports and literatures, to work up the meaning of SIP market transaction theory, value chain and disruption innovation theory. 2.Inducing global and Taiwan SIP industry status and transaction mode, in order to realize the chances and challenge for a new player using disruption innovation. 3.Sharing a new SIP player’s business model and strategy by using disruption innovation. 4.Bringing up the inspiration and suggestion for SIP industry by using disruption innovation. Summaries of the research are as follows: 1.Silicon Intellectual Property is a typical knowledge economy activity; innovation is the key success factor. 2.Disruption innovation strategy is the best way for a newcomer to penetrate SIP market. 3.The company takes the key technology “Neobit®” and disruption innovation thinking as its effective strategy. The strategy avoids direct competition with the existing market key player and disrupts both the low-end market and new market, creating new demands and new customers.