A Study of Brand Mergers-Cases of TCL-THOMSON TV& ALCATEL Cell Phone，LENOVO-IBM PC and BENQ-SIEMENS Cell Phone
碩士 === 國立交通大學 === 管理科學系所 === 94 === The thesis is to investigate the strategies of Asian enterprises thriving from manufacturing growth to enter the global market via mergers and acquisitions (M&A). As the market development evolved towards internationalization and globalization it resulted in g...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75062170350684175857 |