The Effect of Retailer Price Promotion on FMCG Brand Substitution and Use Complementary Purchase
碩士 === 國立交通大學 === 經營管理研究所 === 94 === The past studies are limited in foods and do not prove whether price sensitive buyers purchase complementary or not. We will extend the study of promotional effects to FMCG category and, more importantly, to be empirical work on different price level of substitut...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18086203782045343578 |