The Study on the Purchasing Behavior and Market Segmentation of Wine Consumers in Taipei Area
碩士 === 國立交通大學 === 經營管理研究所 === 94 === With the raising of national income, the demand of alcoholic drink is also increasing, and the position of alcoholic beverage significantly changes. The reasons why consumers drink wines are from good-taste to the concept of prestige or health care. Alcoholic b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44088053358357527572 |