The Study of Effects of Symbolic Meaning and Customer Value on Collecting Behavior of
碩士 === 國立交通大學 === 管理科學系所 === 94 === This thesis discusses what kind of collecting behavior that consumers exhibit when they get collectable premiums. We generalize the symbolic meaning of collecting premiums and customer value to find out the factors that attract consumer to collect. This study adop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39518471522227900430 |