The study of the relationship among brand, channel, and price in oral anti-diabetic drug market
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 94 === The purpose of this study is to evaluate the relationship among price, brand (whether it is brand drug or generic drug) and channels. The results of this study show that the average price of brand drugs is higher than generics and brand drugs with patent...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12903688065095823384 |