| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 94 === This study is to construct a two-person fuzzy matrix game with multiple fuzzy goals and
able to perform fuzzy element values of pay-off matrix in a traditional two-person zero-sum
game model, so that the game model can reflect more facts and decision elasticity. According
to the fuzzy game model and fuzzy linear programming method proposed by Sakawa and
Ramik individually, the study is focused on two-person non-cooperative game, and combined
with mathematic programming software to solve the fuzzy linear problems, and get the
maxima expected pay-offs and mixed strategy ratios for each player.
Finally, the fuzzy game model is applied in a case study of domestic and foreign wireless
LAN market share analysis in Taiwan. The performance of the chip is represented by WLAN
throughput, and the technology growth tendency is expressed by the exponential curve.
Using the above two assumptions, the pay-off matrix parameters are obtained from the
regression calculation result, which is to decide the optimize solution for marketing strategy
to adjust the chip price or improve chip specs. According to the calculation results, using
both Sakawa’s fuzzy game model and Ramik’s fuzzy programming method, under most
circumstances, the conclusions are suggesting decision makers (IC vender) to adopt the
strategy of improving product’s performance to achieve company’s goals.
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