An Industry Analysis of Taiwan's Wireless Positioning Systems Services

• Main Author: 張伯青
• Other Authors: Joseph Z. Shyu
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/39362887461465898621

碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 94 === The Wireless Positioning Systems Services include many application fields of GPS and LBS. It need experienced system integrated companies while implementing this system, that is to say, the service will be the key role in this field. The characteristics of this service with high technical complexity and high fields integration fit to the Knowledge Intensive Business Service system. This thesis uses the Innovation Intensive Service (IIS) model as a framework and study the Taiwan's Wireless Positioning Systems Services using this model. This study uses the Innovation Intensive Service (IIS) model as a framework and the analyze the service value activities and externalities at the industrial level of the Wireless Positioning Systems Services. We use the characteristics of IIS matrix that contains 4 service packages and 5 innovation fields to realize and discuss the strategic position and the trend of Wireless Positioning Systems Services industry. According to the literature review, the research methods include expert interview、general survey and statistics analysis for the KSF of service value activities and externalities. The business models of Taiwan's Wireless Positioning Systems Services include consumer market、niche market and businees and industrial market. Results of the case study show that the present positions are at the Generic、Unique and Selective and Restricted Service Package of Product Innovation seperately. The future trends are at the Generic、Selective Service Package of Market Innovation and Selective and Restricted Service Package of Process Innovation seperately. We recommend that the relative companies should allocate resources in these strategy positions preferentially to enhance the competitive advantages of Taiwan's Wireless Positioning Systems Services industry.