An Innovation Mapping Analysis of Taiwan's Small/Medium-Size LCD Firms

• Main Authors: Li-Wei Lin, 林立偉
• Other Authors: Joseph Z. Shyu
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/85292758336135689735

碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 94 === The LCD display industry is a critical industry for future development by the Taiwanese government. Because small/medium-size flat display panels have characteristics of greater diversity, short product life, high level of customization, long customer approval time and high technology barriers, it is an important issue that we apply a comprehensive and useful strategic analysis for planning. This thesis analyzes the firm-level strategy of competitive advantage for Taiwan's small/medium-size display panel firms, and four comparative case studies are conducted, including AU Optronics (AUO), Toppoly, Wintek and Prime View International (PVI). An analytical model, encompassing firm's core competence, strategic innovation, competitive analysis and value-chain, is used as a tool for this thesis to assess the competitive situation in the industry.Research results reveal that AUO's real core competence can readily achieve its strategic goals. Toppoly's real core competence in the breakthrough and systems innovations is inadequate to achieve its strategic goals. Wintek needs to improve its ability in the systems innovations of product and incremental innovation of organization, and maintain a competitive advantage in market leadership and price/quality. PVI needs to improve its ability in the incremental innovations of product, process and organization. Besides, the strategic goals made by Wintek and PVI can hardly meet customers’ needs.