| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 94 === A profound change is happening on the cutting-edge of web development: we are relinquishing control of information. No longer are sites working independently from each other; no longer is information sitting in isolation with no interaction between sites. Rather, the best web programmers are now creating sites that allow information to be reused anywhere. It means instead of having a static map on your contact page you can include a map from Google that can be annotated, dragged around, and zoomed in and out. Ultimately, it means people will no longer need to get your information directly from your web site. That may sound terrifying to some but once you embrace this new paradigm its benefits become obvious.
This new evolution of the Web has been termed "Web 2.0." The technologies behind Web 2.0 provide for a richer user experience and make use of information in unique ways. Web 2.0 is more than just a collection of technologies, as it encompasses social interactions and a variety of business models. Its concepts attempt to combine technical, social, and business theories. We find this mix to be intriguing, and will focus much of our paper on these aspects. We will identify the key drivers behind this technology trend. Then we will use a case study on Yahoo! to exemplify Web 2.0 at work. Lastly, we will summarize the primary Web 2.0 attributes at work behind this new web social phenomenon.
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