The Effect of Customer Value, Price Perception, Customer Satisfaction and Switching Cost on Customer Loyalty- An Empirical Study of Hypermarket
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === Abstract The importance of hypermarket (warehouse) increases rapidly in retail-sale industry, this phenomenon can be discovered by the relationship between the decreasing GNP of Taiwan and the increasing business volume of hypermarkets. The market segment betw...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14346935062713813071 |