The value-relevance of advertising and R&D expenditures: Evidence from Taiwan
碩士 === 國立成功大學 === 會計學系碩博士班 === 94 === The relevance of firm valuation of R&D and advertising expenditures has been extensively documented, but there were different results about this topic. The paper examinesthe relevance of advertising and R&D expenditures to stock prices based on Ohlson eq...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26934527889619746392 |