The Delay of New Product IntroductionAnd the Abnormal Return on Customers and Suppliers

• Main Authors: Long Mamidi, 隆瑪麗
• Other Authors: Shao-Chi Chang
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/60369989975953932949

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 94 === This research analyzes the announcement returns of new product introduction delay on announcing firms, customers and suppliers. The sample is collected from SDC during 1989 to 2001. The customers and suppliers based are identified based on Benchmark input-output accounts. The event study methodology is used to compute abnormal stock market reactions. The result suggests that abnormal return of the announcing firms is negative significant day -1, day 0 and day 1. CAR provides negative significant lose of market value for our entire testing window. Customers and suppliers abnormal return effect from the delay announcement with negative stock market reaction especially for day (-1, 1). Finding suggests that there is evident support hypotheses prediction. The announcing firm, dependent customers and dependent suppliers is significant related to frequency of delay. Degree of competitive is positive significant to dependent customers. The empirical result provides the negative related the length of delay to main customers and suppliers. There isn’t supported result announcing firms’ size. Overall result shows the effect of delay on customers and suppliers negative abnormal return.