Store Attribute Beliefs as a Tool for Gaining Customer Share
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === In today’s competitive environment, marketers have to pursue a variety of specialized strategies to strive. Therefore, “Customer share of wallet” becomes a great indicator for marketer. In this study, we want to know what factors have influence on customer sh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80121990391142083275 |