| Summary: | 碩士 === 國立成功大學 === 企業管理學系專班 === 94 === Semiconductor and TFT-LCD manufacturing are two potential star high-technology industries that fully promoted by Taiwan government to compete in the global market. Accompany with intra-industry keen competition on a global scale for ever-shorter product life cycles, suppliers resort to gather and integrate external market intelligence, leverage accessible resources and gain technological distinctiveness to keep pace with desired speed of new product development. In general, customers mostly can provide suppliers valuable ideas about technology innovation in new product joint development. Here, customer social capital specifically emphasizes on long-term cooperation and close customer relationships within an industrial network base on mutual trust and commitment. In any case, social capital predominantly facilitates knowledge spillover and exchange to reduce product innovation uncertainty in dynamic environment. The purpose of this research is to mainly investigate the relationships among social capital, absorptive capacity, organizational competence and product competitive advantage by introducing social capital theory, resources-based view (RBV), and dynamic capability perspectives. Based on a sample survey of 189 effectively returned questionnaires from total 27 supplier firms in Semiconductor and TFT-LCD industries, one LISREL result reveals that social capital efficiently enhances knowledge acquisition, knowledge assimilation and organization responsiveness in a new product innovation race, so as to appropriately reconfigure resources and exploit technological capability on accumulated knowledge base, and favorably develop advance equipment and latest materials to meet market needs and create value for customers. Consequently, such a significant path in this model empirically interprets that new products developed by high-tech suppliers can achieve superior competitive advantage than competitors suppose that they adopt market-pull innovation strategy. In addition, successful new products in new-generation technology progress possess three distinctive features of newness, uniqueness and productivity, which are much consistent with firms’ rare, inimitable, valuable and non- substitutable resources on competitive advantage creation of RBV.
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