The Moderate Effect of Cumulative Online Purchasing Experience in Justice Theory and Service Recovery Process.

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === In the age of the Internet, commercial activities have changed dramatically. The most interesting and significant transformation is that transaction platforms have evolved from physical to virtual forms. Although commercial channels have diversified, consumers...

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Bibliographic Details
Main Authors: Wei-Tang Chuang, 莊偉棠
Other Authors: Hsin-Hsin Chang
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/45260057799293472030