The Research of Innovation Adoption in Corporate Blog

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === With the growth of blogs, enterprises started to notice the potential opportunity of using them as a marketing medium. Today, a lot of foreign enterprises already put blog-marketing into their tactics, and use blogs to communicate with their consumers. In addi...

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Bibliographic Details
Main Authors: Ying-Pin Lin, 林吟品
Other Authors: Zong-Qi Liu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/74456744344798228351