The Effect and the Relations of Business Culture, Relational Bonds and Trust
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === Recently relationship marketing has become the main stream of academic research. Firms also consider how to establish long-term relationships with partners in the channel. The three types of relational bonds－functional, social and structural bonds－can improve...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98138703008959807847 |