A Study on Adoption of Innovational Technology Product - Based on VoIP

• Main Authors: Ying-Chin Huang, 黃應欽
• Other Authors: Shung-Shi Chuang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/54103337281873307118

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === 　Under the progress of the universal and digital transmission technique and the environment of the telecommunication liberalism of the internet, the application that makes to make use of the internet to carry on the telecommunication develops rapidly more, make use of the internet is the information to deliver of the communication platform has already become to get to the Internet of one of the value added service. Even promote due to the velocity of the broadband in recent years with universal, this cutthroat class application of VoIP hence emerge with the tide of the times, after it combine the telecommunication business of the influence will be faster and more profound. The rise of the internet drew near the people to send the distance of the information, also just silently be changing the people's telecommunication habit. The world gets to the Internet the fast growth of the number, no matter the enterprise or personal need, by the convenience and low setup cost that the network telephone provides, have already been an irresistible general trend in the real time contact in the network world. 　The main purpose of this research is inquiring into the influence factor of the cognition and the adoption behavior of consumer to the internet telephone, taking inquiring into science and technology of technology acceptation model as the main theories to configure, and considering the characteristic and consumer of the telecommunication industry adoption behavior, creative sex of the combinational network exterior, consumer characteristic, consumer innovativeness etc. of the related theories develops this research structure. Inquire into the network exterior to adopt the influence analysis of attitude and the adoption will towards cognizing the conviction, the consumer characteristic to the consumer innovation and each 　This research mainly with Tainan and Kaohsiung, in order to draw samples the object, the full people over 16 years old to collect the sample data with the traditional questionnaire and the network questionnaire method, totaling the valid questionnaire of the recovery as 632s.Study to find the result is as follows: 1.The network externalities to cognize the useful, cognition easy use sex and will generate all the forward direction influence, and for cognition useful of the influence degree higher is easy in the cognition with sex, cognizing easy use sex also meeting forward direction the influence cognizes the useful 2.Perceive usefulness and perceive ease of use the influence degree that use the all obvious forward direction influence adoption attitude of sex, the consumer innovation, and cognize the useful to the adoption the attitude is biggest. 3.The obvious forward direction influence that cognizes the useful, the consumer innovation, the adoption attitude adopts the will. 4.In the census taking variable of the consumer characteristic, the age and the level of education dissimilarity have obvious discrepancy to the adoption attitude; The sex, marital status, level of education is different, its consumer innovation contain obvious discrepancy.