Market Segmentation of Logistics Services in Taiwanese Manufacturing Industry

• Main Authors: Kuei-Fen Chang, 張桂芬
• Other Authors: Chin-Shan Lu
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/06833610542755524584

碩士 === 國立成功大學 === 交通管理學系碩博士班 === 94 === This study evaluates the market segmentation of logistics services of the manufacturing industry in Taiwan. The study’s findings indicate that customs clearance service was perceived as the most important logistics service attribute, followed by rate negotiation with carrier, import/export distribution, carrier selection and cargo safety. Six logistics service factors are extracted based on factor analysis: value-added services, inventory services, transportation services, storage services, support services and information services. These logistics service factors were used to classify Taiwanese manufacturing industries into four segments, namely, storage services oriented firms, transportation services oriented firms, information services oriented firms, as well as value-added and support services oriented firms.