| Summary: | 碩士 === 國立成功大學 === 工學院工程管理專班 === 94 === Summary
Domestic enterprises of Taiwan are under the economy liberalization and internationalization, the competition is fierce day by day, the external environment that it should be changeable that enterprises are reduce the risk managed, the impact of preventing the changeable economic environment from causing the single industry to decline, many horn take investment tactics become enterprise is it make a profit and promote growth tactics one of competitiveness to increase already.
Success that the new products introduce not only can bring the huge profit for company's organization, and then set up market position, can strengthen and organize inside competition potentiality at the same time, expand the possibility developed for a long time in the future, but the failed products development project may cause the great blow for company's organization, the elimination that even results in organizing, in order to manage the development of the new products more effectively even more, need to set up more objective assessment and verify the way in the course of development of the new products, understand in order to help the policymaker the special project of new products is in the uncertain conditions faced at developing stage, analyse its future development potentiality.
The purpose of this research, lie in utilizing aluminium to make 'New Bottle Can ' the example of producing feasibility and making policy and committing a crime, utilize such three composition surfaces as the market, economy, risk, etc. assess and introduce ' New Bottle Can ' the production feasibility of entering the market of Taiwan, chance and threat that may be produced in front and at the back of assessing and introducing ' New Bottle Can ', and analysed its feasibility with the view of economy and risk.
Find from result of study ' New Bottle Can ' analyse that show in Five Forces Mode, Taiwan of market, who enters these threshold advancedly, who has tendency occupying a commanding position that first impressions are strongest. Show in SWOT analysis result, the trend of utilizing environmental consciousness in Taiwan to resume more emphasizes, brief on the community responsibility of enterprises, use and endanger the packaging material of the earth little.
' New Bottle Can ' construct the surface analysis result in economy and risk, NPV and probability all arrange expectation NPV made up> 0, this result has investment appeal, but this investment special project may be produced and stilled have 33.72％ to hide the probability of failing.
There are quite high risks, the view of the large-scale production in although the introduction that ' New Bottle Can ', introducing ' New Bottle Can ' and can relatively reach certain occupation rate of market one step ahead, the amount of production can get the result of large-scale production, and the latecomer must do more tactics and assessment because of the advantage which lose large-scale production, so say so long as set foot on the field first, other threat, can exchange time for space, improve the inside weak tendency and external threat with the tactics, how leading market occupies a commanding position, see the policymaker's judgement.
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