A study of performance evaluation of Cause Related Marketing by Balance Scorecard
碩士 === 國立勤益技術學院 === 流通管理系 === 94 === Cause-related marketing is valued and highly praised by various industries;however, regardless of enterprise or non- profit organization, most of them still use traditional financial data to evaluate its performance, which could not realize the performance of cau...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jxn993 |