| Summary: | 碩士 === 國立中興大學 === 電子商務研究所 === 94 === By the development of Internet, more businesses were run in the electronic commercial environment. How to lead your competitors in a market, attract more consumers, increase the revenue, and keep the loyalty of the consumers to the brand or the company, those all are great E-commerce today. The author found that it was a key point to defeat the competitors design a good commercial website system. By taking looks of some commercial websites, the author understood their flat form designations provided the service functions in perpendicular ways; these functions might not give the consumers what they really want.
In this study, the author proposed an integrated analytical method strategically for developing an electronic commercial website system (or called plat form). This method exactly supported the company to the increase of the assessment and deals by the interactions between websites and the consumers who did shopping on Internet. The author integrated three methods into a methodology, (1) the integration of Information, Communication, Distribution, and Transaction (ICDT); (2) the integration of Strengths, Weakness, Opportunity, and Threats (SWOT); (3) Value Added E-commerce system Design Scheme (VAEDS).
In this research, ICDT model is the first-step applied to compare the target company’s E-commerce web site system with its main competitors. The SWOT analysis is second step. It is about implementation of SWOT analysis and identification of the opportunities for the target company. Three-step uses VAEDS to find out the value added E-commerce system functions based on the opportunities generated from SWOT analysis. It can help information system analysts identify the suggested E-commerce system functions to add values to the online shopping process.
There was not a proposed academic method for developing a valuable electronic commerce system. The author proposed a VAEDS supporting the website system development in strategy, and adding value for an existed one.
VAEDS is different from the object-oriented method. Object-oriented method emphasizes system analysis process in only actions and sequence pattern. VAEDS improved the Porter’s value chain to develop an electronic commerce system and create the assessment. And the improved VAEDS ponders what an E-commerce system should possess in customer lifecycle stage, supporting electronic businesses, and interactions between consumers online and e-commerce website system.
According to VAEDS while in designing an E-commerce system, it means to find the functions for adding value to an E-commerce system in accordance with each customer’s lifecycle stage and the supporting to the website operation. How to present the appropriate functions what customers want in various situations is a big issue.
In this research, we started from three perspectives to integrate an analytical method to evaluate E-commerce system, which consists of marketing management, information management and electronic business management. We used questionnaires to know whether the E-commerce system function based on VADES accords with what the consumers want. “A” online bookstore’s system architecture on business is the implementation originated from the above proposed methodology. This research is to propose a new model for evaluating the profit of any businesses websites. Such model could be applied as a principle for businesses evaluation on the development of online shops; it could also serve as a reference for later researchers.
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