Exploring the influence of intrusiveness on the effectiveness of internet advertising: Advertising Value model as the theoretical framework
碩士 === 國立政治大學 === 廣告研究所 === 94 === Comparing with other forms of media, the internet empowers audience with more freedom to choose what to see. However, it also emerged a new type of advertisement called, interstitial, which is commonly known as pop up. This kind of internet advertising forces audie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22848000444087664945 |