A Study on the Relationship between the Experience of Exposing to Fortune Telling Programs and Fortune Telling Behavior
碩士 === 國立政治大學 === 廣告研究所 === 94 === Recently，Fortune telling programs are newly developed in Taiwan. Nowadays，people are losing their confidence and sense of security for future. Therefore，fortune telling programs absolutely offer an easy solution for Taiwanese. Though fortune telling programs have...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24090076556327515661 |
| Summary: | 碩士 === 國立政治大學 === 廣告研究所 === 94 === Recently，Fortune telling programs are newly developed in Taiwan. Nowadays，people are losing their confidence and sense of security for future. Therefore，fortune telling programs absolutely offer an easy solution for Taiwanese. Though fortune telling programs have been produced in Taiwan for years，the researches on fortune telling programs are rare.
The author intends to address the fact of the audience by utilizing demographics and psychological orientation such as locus of control and sensation seeking. Moreover，the relationships among the experience of exposing to fortune telling programs、fortune telling attitude and fortune telling behavior are discussed.
There are 653 internet users recruited and invited to complete the internet questionnaire in the period of three weeks. The results from the analysis indicate that the main audience of fortune telling programs are young single women. Students、people who are engaged in service industry and the unemployed occupy higher proportion of the participants，and their monthly income is under NT10000. To conclude，these people have the character of high sensation seeking. The character of external control has no obvious effect to the experience of exposing to fortune telling programs. In addition，the research points out that the experience of exposing to fortune telling programs has positive relationship with fortune telling attitude and fortune telling behavior. Obviously，when the audience have more the experience of exposing to fortune telling programs，there are more positive effects.
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