| Summary: | 碩士 === 國立政治大學 === 資訊管理研究所 === 94 === Recent years, there is more and more importance in investing and managing finances. Because too many information and the investors do not understand what these data really mean, the investors do not have ability to help themselves investing and earning profit. For the investors without time or confidence, it may be the final choice that according to some opinions comes from some professors to invest. However, there are so many professors, which one’s opinion is more reliably and believable? As a general investor, will apply which opinions help us reduce risk and make profit? In this research we combine content analysis and analytic network process to evaluate the professors in the financial market by how much believable in their opinions. We expect that this will support the investor a reference materials. Comparing with analyzing all opinions in the market directly, the risk and cost will be lower if applying the opinions comes from some valuable professors.
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