The Effects of New Product Branding Strategy on Customer Evaluation of Brand Counterextensions
碩士 === 國立政治大學 === 企業管理研究所 === 94 ===
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97986669726204869837 |