Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Situation of Information Overload

Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Situation of Information Overload

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碩士 === 國立政治大學 === 企業管理研究所 === 94 ===

Bibliographic Details
Main Authors:	Chou, Chi-Yun, 周起筠
Other Authors:	Bei, Lien-Ti
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/35769480346930320179

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