The Research on the Transaction Behaviors of Clients in Financial Holding Companies.

• Main Authors: Syuan-Yi Lai, 賴瑄憶
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/16589392187078477515

碩士 === 明道大學 === 管理研究所 === 94 === Financial companies have been engaged in merger and acquisition to gain competitive advantages in recent years with the influence of vastly changing environment. The strategic think behind such operations is not only to enlarge the business scope in the marketplace, but also to integrate the resources of subsidiary horizontally to achieve the economies of scale. From a consumer’s point of view, this research was designed to explore the factors. It was also to identify the types of transaction of diversified financial merchandise and the reasons for such transactions. The results of the study are as follows： 1.Service process, safety, personnel's image, and convenience are the main factors which influence financial clients in their choice of FHCs. 2.Some of the demographics of financial clients, such as income, age, and family status, lead to different considerations in the choice of FHCs and types of financial transactions. 3.The difference between perceived importance and satisfaction on the factors which influence financial clients in their choice of FHCs will lead to different types of transaction of diversified financial merchandise. 4.The employees, DM of FHCs, and magazines are the main communication channels through which financial clients receive financial information.