A Study on Relationships among Factors Affecting Exhibitor’s Choices, Trade Show Performances, and Organizational Repurchasing Intention in Trade Show Travel Agency
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 94 === Whereas exporters in Taiwan are mostly small and medium enterprises, performance of international exhibitions involve in the critical elements of discovering potential business opportunities, promoting products and preventing threats from competitors. As...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7vmj9 |