| Summary: | 碩士 === 銘傳大學 === 觀光研究所碩士班 === 94 === Due to the rapid development of tourism and increases in leisure time, the numbers of tourists traveling domestically and overseas are continually growing. When tourists arrive at their destinations, they likely have some contact with the local residents. When tourists are confronted with different cultures, languages, or living habits, they may encounter conflicts with local residents. Some research has indicated that according to tourism development stages, local residents might not welcome or may even resent tourists.
This research intended to study the conditions of conflict between tourists and local residents, the construction of conflicts, and influential elements of conflicts, and the findings of the study can provide valuable information to enhance tourist safety. Two kinds of structured questionnaires were used in the study, and also an Internet questionnaire survey was used. The domestic tourists’ questionnaires were distributed at local subway (MRT) stations in Taipei, and 280 of those returned were determined to be valid; questionnaires for overseas tourists were distributed at CKS International Airport, and 535 of those returned were determined to be valid.
The main results can be summarized as follows.
1. After the factor analysis, the conflict factors could be divided into five constructs: differences in cultures and habits, unfriendly attitudes of hosts, unsuitable commercial transactions, different perceptions leading to conflicts, and lack of effective communication.
2. On the conditions of conflict, whether overseas or domestic tourists, they were not unhappy if conflicts had occurred during their trip. They felt more strongly about the factor of unsuitable commercial transactions than the other factors.
3. Results of the study can be characterized as follows: different tour characters and tourist’s demographic data have influence on conflicts. Group tourists, older tourists, and those with lower educational levels have stronger perceptions about conflict, regardless of whether they were overseas or domestic tourists.
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