Stidies on the Marketing Strategy of the B&B in Chinkuashin and Chiufen Areas
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 94 === The motivation of this paper is to explore market segmentation and marketing strategy theory used as a tool to organize the marketing strategy of the Bed-and-Breakfast (B&B). The research method adopts questionnaire survey and analyze with SPSS. Chinkuashin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/mz7634 |