| Summary: | 碩士 === 銘傳大學 === 管理研究所 === 94 === Taxicab is an auxiliary means of transportation that comes in between private vehicle and public transit. In theory, taxicab is a type of “Para-transit.” It not only has the feature of pay-per-use as is seen in public transportation, but also provides private transportation services such as convenience, speed, door-to-door service, and comfort. It also spares the parking problem. Because the threshold of entering the taxi market is low, and information asymmetry does exist between taxi drivers and passengers, most countries including Taiwan have applied certain regulatory measures to their taxi industries so as to protect consumer rights and avoid destructive competition among taxies. These measures come in three major categories: enrollment control, price control and service quality control. The measure that concerns people the most is price control.
The pricing method we currently use in this country is the reasonable Rate-of-Return Regulation, which applies better to the industries with higher sunk costs. Thus, the study suggests a shift to cost-plus regulation. The existing pricing method is a system of distance traveled, demurrage and nighttime surcharge. This method is based mainly on the distance traveled. The time-cost has to be converted via the average speed, which is not very fair. Besides, all parameter standards in the existing pricing formula were artificially determined by “the average fare”, which is not all that reasonable. Therefore, the study suggests that we may use the average empty-cab cost as the flag-down and cancel the mileage of flag-down, and the onward journey fare will be the sum of distance-cost and time-cost. Test calculations have shown that the new method can indeed remedy the inadequacies without too different from the old method. The new method is surely feasible.
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