Applying Fuzzy Multi-Criteria Decision Method to the Fundraising Strategy Selection for Religious TV Channel : A Taiwan Case
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 94 === The main purpose of this paper is to provide a fundraising strategy evaluation method for the Religious TV station under fuzzy environment. With the literature review we find some criteria of fundraising strategy. In this paper we establish the hierarchical s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qgj367 |