The Study of Performance Appraisal for the Local Journalist of News Channel in Satellite TV

• Main Authors: Ping-Heng Chu, 朱秉恆
• Other Authors: Yaw-Chu Chen
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/psn263

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 94 === The purpose of this paper is to provide a performance appraisal for the local journalist of Taiwan Satellite TV channel under fuzzy environment. The fundamental concepts we have adopted include the fuzzy Delphi method, fuzzy set theory and multi-criteria decision-making method. We use importance analysis to condense thirty-one selection sub-criteria into twenty-three to construct the hierarchical structure of performance appraisal. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the extracted criteria. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of alternatives. Then we use a revised Chang & Chen’s ranking method to rank the final scores for choosing the optimal alternative. We find the criteria to judge the local journalist performance of Taiwan Satellite TV channel. With Taiwan local journalist of Satellite TV channel to be the practical case, it is discussed to see the possible advantages of the proposed method.