Applying Fuzzy Multi-Criteria Decision Method to the Pricing Strategy Selection for IPTV Program of Digital Content in Taiwan
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === The main purpose of this paper is to provide a pricing strategy evaluation method for the IPTV content industry under fuzzy environment. we review the pricing criteria from Economics, Marketing and Operations Research areas and then we find out important some cr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qcpqb9 |