A Study of Fashion TV Programs Marketing Strategy:TVBS-G「Queen」As An Example
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === Recently fashion TV programs have become a new style in channels and creates a large audience and fanciers. In order to contend for this market, the competition between TV companies is fiercer. Thus, this study hopes to know how a leading fashion TV program crea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xgz7qr |