A Strategy Assessment Model for the Development of Cultural Creative Industry in Taiwan: A Case of Popular Music Industry

• Main Authors: Chuan-Ju Cheng, 鄭純如
• Other Authors: Yaw-Chu Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/h6eb9h

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === The purpose of the research is to propose an algorithm for cultural and creative industry’sdevelopment in fuzzy environment. After delivering the” Develop plan of Culture and Creative industry in the “Challenge 2008: the Key Plans of National Development ”, Taiwan has been heading to thestrategy goal of high value-added quality, and the cultural creative industry plays an important role on it.Cultural and creative elements have become the development direction of industry competition in Taiwanin the future. The research focuses on an algorithm proposed in the cultural creative industry, which is based on the concepts of triangular fuzzy number and linguistic variable to assess the preference ratings of linguistic variable, “possibility” and “satisfaction”. The subjects can employ an assumed rating set to show the individual perception of the linguistic variables. Finally we use the Chang and Chen''s ranking method to rank the final scores of the value.