Applications of Service Quality Scale and Perceived Value Model to Identify factors Affecting Taiwan Online Gamer’s Repurchase Intention: Case of MMORPG
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === Online Game Industry is the most prosperous and successful one among categories of digital content industry. However, due to saturation of Taiwan market and risks of self-developed games, it is definitely a great challenge for Online Game companies to consolidat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cn4gut |