The Research on the Relationship among Website Characteristics, Customer Value and Customer Loyalty

碩士 === 銘傳大學 === 國際企業學系碩士班 === 94 === With the quick development of online store, it became a new consumer channel. MIC forecasts Taiwan on-line shopping market this year to achieve NT$893 hundred million and next year will reach as high as NT$1,311 hundred million. The fast growth electronic commerc...

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Bibliographic Details
Main Authors: Wen-Yen Chang, 張文彥
Other Authors: Hsiu-Hua Hu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/556c27