The Intertemporal Analyses of Advertising Effect-Brand Position Consistently Test
碩士 === 銘傳大學 === 國際企業學系碩士班 === 94 === Advertising has become a part of our daily life, what are these implications of the marketing strategy? Keller (2001) thought any marketing activities could change the consumers brand congnition. This research discuss the intertemporal advertising influence the b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rz9b9w |