Designing Experiencial Strategies on the Establishment of brnad by Small and Medium Enterprises:The Case Study of Leisure Farming
碩士 === 銘傳大學 === 國際企業學系碩士班 === 94 === Since Pine and Gilmore (1998) publish their study titled “Welcome to the experience economy”, the term ‘experience’ has become one of most important words in business daily practices. Recently, as the development of information technology, products are no longer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27ad86 |