Research into how Integrated Marketing Affects Relationship Quality and Customer Loyalty~A Case Study of First Credit Cooperative of Taipei Home Loan Customers~

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 94 === Credit cooperatives are basic financial organizations that have been in existence the longest in Taiwan, and are also the most highly organized. They played a vital role in the history of Taiwan’s development. Not only have they developed together with Taiwan’...

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Bibliographic Details
Main Authors: Ting-Yi Wang, 王庭一
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/r84dvu