A Creative Thinking of Marketing Concept for Wedding and Funeral Industry-A Case Study of Zodiac Company

• Main Authors: Huang Tz-Chiang, 黃自強
• Other Authors: Huang Shen-Shiun
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/91126457697792825101

碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 94 === The wedding and funeral is a focal industry in Taiwan all the time, people would meet at least one thing in the life. A large number of industries went into operation because of the need of the crowd. In the process of research, we find there is a thinking of marketing concept for wedding and funeral. It is a subject of study that operating the company in this creative way. The Zodiac is our object to study, our goal is to discuss the developing situation between the marketing and wedding and funeral industry, to analyze the Zodiac’s business model and explore its critical factor of the development. Our researching methods are literature review, industry interview, questionaire survey, we use literature review to construct researching framework, process, afterward, we interview the industries to gather information and we focus on the case study, eventually we collect industry’s opinion by questionaire survey and get the critical success factor in developing the enterprise. After collected questionaire’s data run through descriptive statistics, we conclude that there are six critical factor including “Responsible award sharing plan”, “Product service and guarantee”, “Social activities and relationships”, “Perfect selling model”, “ Efficient product information”, “definite people and organization pursue further education program, control organization net’s growth”. Finally we proposed some suggestions to the Zodiac and research in the future.