The research of tourist's willingness to pay for interpretative service in Kentin national park

• Main Authors: Huang Yi Chen, 黃儀蓁
• Other Authors: 李明聰
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/96713191908996668807

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 95 === Abstract International society takes the protection of physical resource seriously in recent years. People start to have the attitude for reflection with nature and ecological environment. Ecotourism use a natural way to make the tourists understand the ecological environment after they visit the physical environment and also make them starting to protect the ecological resource. One of the best ways to make tourist understanding nature environment is through the narrator. After the narrator introduct, tourists can understand the situation easily and have more emotion into the environment. The interaction between narrator and tourists may increase the interest. Using the local people to be the narrator is adaptable because they had lived for a long time and more familiar with others. According to the rule of paying when using, the admission can be useful in many constructions or preservation. This study checks up the visitor’s database, characteristic of tour, willingness to pay for the admission and the charge for narrators. We dispensed 950 qusionnairs and backed 820 quesionnairs; the operative rate is 86.3 %. The purpose of this study was to explore the tourists’ attitude, behaviour, motivation, lifestyle, characteristic about travel, willingness to pay for the admission ticket in ecological reserve area and willingness to pay for the fee of interpretive service in Kentin national park. Each part of tourists shows the different level of willingness to pay the fee of interpretive service and the admission ticket to 6 pay items. According to behaviour factors, the tourism would go to the reservation can be categorized into four groups which be named for “Public Tourist”, “Activity Tourist”, “No Action” and “Self-Centredness”. These parts show lowest willingness to pay for increasing government’s revenue and all of them are willingness to pay for national park to protect eco-environment. Their willingness to pay prices is higher. According to lifestyle factors, the tourists can be divided into four groups, too. They are named for “Environment Damage”, “Self-Regard”, “Environment Priority” and “Public Inclination”. “Public Inclination” has the highest willingness to pay prices in these four groups. Theses four groups also have lowest willingness to pay prices in the item that pay for increasing government’s revenue. Key Word: Ecotourism, Willingness to Pay, Lifestyle